Asset-Driven Digital PR
Remote Work Series
As “working from home” became more commonplace, PromoLeaf wanted to help customers better understand how they can engage their new remote employees. I developed a series of content campaigns centered around remote work and employee engagement designed to secure media coverage in outlets in the HR industry, along with national press.
The article series consists of three content campaigns:
How Remote Onboarding is Changing the New Hire Experience
How Employees Feel About Returning to the Office
Managing Remote Work and the “New Normal”
Highlight coverage includes:
Bizwomen, The Business Journals | HR Executive | HR Dive | TechRepublic | Denver 7 | Forbes | The Balance | PPAI.org
Asset-Driven Digital PR
The Sustainability Industry Series
PromoLeaf’s mission is to provide promotional products that help businesses grow their brand while being socially conscious at the same time. We created a series of reports looking into the state of the green economy:
America’s Sustainability Startup
HubsGreen Jobs Report 2022(*This one received more than 120 backlinks from 80+ unique referring domains)
Hearst Television’s National Investigative Unit included the Green Jobs Report in their ‘Forecasting Our Future’ series, which syndicated to more than 30 local news outlets such as KCRA and SFGATE
Other highlights include:
The Center Square | The Hill | CleanTechnica | WGCU, PBS and NPR for Southwest Florida | Denver Biz Journal | Greater Houston Partnership
Content Strategy
Ideation & Content Support
Alongside building up PromoLeaf’s media and backlink portfolio, I’ve also provided content strategy support for their blog.
At the start of our engagement in 2020, PromoLeaf’s domain rating was a 3 (according to Ahrefs). In 2023, they now have a DA of 44.
As you can see from the Ahrefs analytics screenshots to the right, their organic traffic and organic keywords have also increased over time.
Britt Klontz 