Traveloka commissioned my team at Distilled to produce, create and promote a series of content pieces that would receive coverage in travel and general lifestyle publications. One of our most successful content pieces was one in which we estimated which of the world’s top 50 airlines provide the best conditions for the modern tech-obsessed traveler.
Along with developing the story angles, I strategized the media plan and executed the outreach. Highlights include:
- Coverage in top-tier national publications such as Bloomberg and Business Insider.
- Coverage in top-tier travel publications like CNN Travel, The Points Guy, and Lonely Planet.
- Coverage in global publications like New Zealand Herald and Travel Weekly Asia.