America’s Quietest Routes

Geotab commissioned my team at Distilled to produce, create and promote a series of campaigns that would receive meaningful pickup by both publications that are read by their target customers AND the general public. One of my favorites was America’s Quietest Routes, in which we used traffic count data from the Highway Performance Monitoring System to reveal the least traveled (by the amount of Annual Average Daily Traffic) routes in each state.

Along with contributing to the idea and the final content piece, I strategized the media plan and executed the outreach itself to relevant publications. Highlights include: